Branding Guidelines

Resources for presenting the table brand consistently and professionally.

Download Brand Guide

Naming

“table” is a single word, always spelled with a lower case “t”. It is the brand name of both our company and our application (not “table app”, or “table ai”). When referring to dedicated releases from table, we ask you to keep the brand guidelines and the lower case spelling.

Usage

This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by table of your product, service, or business. Do not use these graphics as part of your own product, business, or service's name, or combine these graphics with any other graphics without written consent from table. Get in touch if you have questions.

Logo

Provide plenty of space around table assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered. The table word mark should be used in all references to table as space allows. Monochrome usage is preferred with the brand colors below.

LOGO SAFE ZONE

Icon

When referring to table as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.

Download

Colors

Comfortable against light and dark backgrounds, table's primary brand color is a refreshing purple gradient.

Typography

Our primary font for headlines is DM Sans. For regular text and paragraphs we use Inter.

Font Display:

Aa

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMm

NnOoPpQqRrSsTtUuVvWwXxYyZz

Fonts Used:

• DM Sans
• Inter